AI is no longer about gaining an edge - it's a competitive and operational necessity. The real differentiator now is how it's implemented to drive meaningful results across the marketing and customer journey. In this live panel session, Impel’s Chief Product Officer, Matthew Muilenburg, is joined by a group of automotive retail leaders already putting AI to work across their businesses. They’ll unpack how marketing and sales teams are using AI to accelerate lead handling, personalise communication, improve campaign performance, and free up time for higher-value work. We’ll explore how AI is being deployed in conversational, copilot and agentic roles and how dealer-specific frameworks like Retrieval-Augmented Generation (RAG) are pushing performance even further. This is a chance to see what’s working on the ground, what to watch out for and how to future-proof your dealership’s approach to AI.