Customer experience - are you getting it right?
12 Nov 2025
Theatre 2
Operations
Customer experience is now as critical as the product itself, yet many dealerships struggle to meet rising expectations. This panel will explore how dealers can deliver consistent ‘magic’ moments across sales and aftersales. Discussion will cover faster lead response, next-generation CRM, balancing automation with human interaction, rethinking part-exchange, and empowering staff to focus on customers. The panel will also consider future investment priorities to build loyalty and long-term profitability..