In a world where car buyers do most of their research before ever stepping onto the forecourt, understanding their journey has never been more important winning more business - and boosting margins. Featuring leading franchise and independent retailers, this panel explores how data is reshaping the way high-performing retailers engage with customers, from first click to final handshake. This session will also offer the opportunity to see Buying Signals in action, a new way for retailers to access real-time buyer intent and profile data through Deal Builder.