In today's fast changing automotive retail market, complexity has become the new normal. Retailers are navigating an environment where competition is intensifying, and consumer expectations are evolving rapidly. Buyers are demanding more control in purchasing journeys that are more connected, convenient, and transparent. In this session, Autotrader experts will explore how embracing technology and data-driven insights can empower retailers to not only understand the changing needs of car buyers, but also to adapt and thrive in this new landscape - delivering deals that convert better, maximise margin potential, and drives faster and more efficient sales.