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AI for modern retailers: Hype vs real impact
Artificial intelligence (AI) is rapidly appearing across dealership operations, from sales and marketing platforms to CRM systems and digital assistants. While the technology promises major efficiency gains, many retailers are still questioning where AI genuinely delivers value and where it risks becoming another layer of complexity.
This session will explore the real impact AI is having on dealership operations today and in the near future. Industry leaders will discuss practical use cases, how retailers can avoid AI fatigue and where the technology can genuinely support teams, streamline processes and improve customer engagement.
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