How can dealers remove friction from the buying journey?

Customer expectations are being reshaped by digital platforms, online marketplaces and new ways of buying vehicles, but convenient technology must still be supported by high-quality human interaction.
This session will explore how dealers can balance digital convenience with personal service throughout the buying journey, including at the critical point of payment. Industry leaders will consider how payment limits, security checks and delayed confirmation can undermine an otherwise smooth experience, and how dealers can make high-value transactions faster and easier while maintaining effective fraud controls.