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What your customers will want next (customer experience)
Customer expectations in car retail are evolving rapidly as digital platforms, agency models and new online marketplaces reshape how vehicles are discovered and purchased. At the same time, many retailers believe high quality human interaction will remain a key differentiator in the buying journey.
This session will explore what customers are likely to expect next from the car buying experience. Industry leaders will discuss how retailers can balance digital convenience with personal service as new channels, technologies and business models continue to emerge.
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