From data to decisions: using insight to run smarter dealerships

11 Nov 2026
Theatre 2
Technology & Innovation
This session will explore how dealerships can move beyond passive reporting to more predictive and proactive decision making. From forecasting demand and predicting the right combination customer and vehicle for maximum aftersales return to identifying sales opportunities and operational bottlenecks, the discussion will examine how data can become a powerful management tool rather than just another source of information overload.
Speakers
Charlotte Murray
Charlotte Murray, Director - Marketing Delivery
Jacob Sullivan
Jacob Sullivan, Chief Product & Technology Officer - TekCor4