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EVs and hybrids – how you can better help private buyers pick their next car
Dealerships are facing growing complexity as they help customers choose between petrol, hybrid and fully electric vehicles. At the same time, they are under increasing pressure to meet the requirements of the Zero Emission Vehicle (ZEV) Mandate, which is itself under review amid concerns that retail demand is not keeping pace with government sales targets. Against this backdrop, more models are entering the market, new brands are competing for attention and many buyers remain uncertain about making the switch. This session will explore how dealerships can better support private buyers as they consider electrified vehicles. Industry experts will discuss how dealers can build customer confidence, simplify the decision-making process and communicate the practical realities of EV and hybrid ownership, while balancing commercial pressures in an increasingly competitive and rapidly evolving market..
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