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The Hidden Revenue Sitting in Your Enquiry Funnel
Generating enquiries is only half the battle. Hidden revenue can sit in the enquiries a dealership already has when leads are not managed effectively. The dealerships achieving the strongest sales performance are those that respond quickly, consistently and provide a seamless customer experience from first enquiry through to purchase.
This session will explore how effective enquiry management, underpinned by a single source of customer and vehicle data, helps retailers uncover the revenue potential within every opportunity, improve operational efficiency and build trust with customers.
Through an expert insights led discussion hosted by Carol Fairchild, Chief Operations Officer at CitNOW Group, joined by industry experts from Geely Auto UK, Hendy Group, Vines Group and CitNOW Auto360, attendees will learn how technology, automation, AI and connected data can transform enquiry handling, improve sales conversion and unlock more revenue from the enquiry funnel.
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