Fixing the retention gap: data, AI and aftersales profit

11 Nov 2026
Theatre 3
Technology & Innovation
Workshops are busy, yet profitability remains constrained for many franchised and independent operations. This session examines why aftersales performance is not translating into stronger financial outcomes, and the role data and AI must play in closing that gap.
Fragmented systems and inconsistent data mean opportunities for servicing, repair and upsell are missed or mistimed. Using benchmark data and real-world examples, the session will explore how integrating and organising aftersales data can reveal hidden demand, and how AI can predict when customers are most likely to return.
Speakers
Nicholas Malcolm
Nicholas Malcolm, Managing Director - Autoflows
Jayne Halton
Jayne Halton, Group Head of Business Development - Chapelhouse Motor Group
Graeme Potts
Graeme Potts, Chief Executive - Eden Motor Group