Fixing the retention gap: data, AI and aftersales profit

11 Nov 2026
Theatre 3
Technology & Innovation
Many dealerships report busy workshops, yet profitability remains constrained. This session examines why aftersales performance is not translating into stronger financial outcomes, and the role data and AI must play in closing that gap.
Fragmented systems and inconsistent data mean opportunities for servicing, repair and upsell are missed or mistimed. Using benchmark data and dealer examples, the session will explore how integrating and organising aftersales data can reveal hidden demand, and how AI can predict when customers are most likely to return.