When AI answers, be the answer: What 276,000 UK car reviews are telling consumers about you

Car buyers are no longer just searching for a dealership; they are asking AI which one to trust. Tools such as ChatGPT, Gemini and Google’s AI answers now shape that first decision, and they build their answers from a retailer’s reviews, listings and responses. For franchised and independent retailers, the challenge is no longer simply adopting more technology. It is understanding what AI is saying about their business, and which tools genuinely improve that picture rather than add complexity. Drawing on Reputation’s analysis of 276,061 UK car reviews from the first half of 2026, this session will cut through the noise to show what really shapes the AI answer. Industry leaders will discuss how technology can take on routine tasks, such as monitoring reviews, keeping listings accurate and responding consistently. That frees dealership teams to focus on what matters most: building stronger relationships and delivering the experiences customers, and AI, recommend.