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Painful marketing mistakes and how to solve them
Marketing has become increasingly complex for dealerships, with fragmented technology platforms, changing digital channels and rising expectations around vehicle presentation and pricing. Yet many retailers still fall into avoidable traps, from poor quality vehicle imagery to inconsistent pricing strategies or missed opportunities on emerging social media platforms.
This session will highlight some of the most common marketing mistakes made by motor retailers and explore how they can be fixed. Industry experts will discuss practical steps dealerships can take to improve online presentation, make better use of marketing tools and avoid costly errors that can undermine sales performance.
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