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Proving the value: getting real ROI from dealership technology
Dealer groups are investing heavily in technology, but with increasingly complex tech stacks now costing hundreds of thousands of pounds each year, many retailers are under pressure to demonstrate clear returns.
Executives are asking tougher questions about which tools are genuinely delivering value, what the real cost per lead or sale looks like, and whether overlapping systems can be consolidated. As a result, many dealer groups are entering a phase of technology rationalisation, reviewing suppliers, challenging contracts and reassessing where technology truly supports productivity and profitability.
This session will explore how retailers can take a more disciplined approach to technology investment, improve supplier accountability and ensure their digital tools are delivering measurable commercial impact.
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