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Win buyers better in a highly competitive new car market
With the UK new car market still below its 2016 peak and more brands competing than ever, retailers face an increasingly crowded marketplace. New entrants and a growing range of EV brands are intensifying competition while traditional brand loyalty continues to weaken.
This session will explore how dealerships can win buyers more effectively in a highly competitive environment, examining the strategies retailers are using to attract customers, convert interest into orders and stand out in a rapidly changing market.
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