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Farizon brings V7E to Automotive Management Live to show dealer opportunities
Farizon will display its V7E at Automotive Management Live as it builds a UK dealer network focused on commercial vehicle expertise.
The Geely-owned electric van brand will appear at Birmingham’s NEC on November 11, giving dealers an opportunity to explore its expanding range and plans for the UK market.
UK distributor Jameel Motors is seeking experienced van and truck dealers to support its growth, with a focus on major urban markets and locations serving arterial roads.
Farizon has joined Denza, MG and Stellantis on all the brands that are supporting the show this year.
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Building a specialist network
Farizon has nine UK dealerships, including Rygor Auto in Oxford and Reading, Brian Currie Van Centre, CPD, Heathrow Van Centre, Pentagon, Waterton Motor Group, Farizon South West and Jameel Motors’ flagship Park Royal dealership.
The network forms part of a long-term strategy to establish the brand among fleet and business customers.
Jasmmine Wong, chief executive of Jameel Motors, previously told Automotive Management that advances in Chinese vehicle technology had created an opportunity to bring the distributor’s experience to new markets.
She identified electric vans as a segment with scope for growth in the UK, adding: “If we're ever able to become a number one player in this particular segment, it's quite a decent size and the fundamental business is good.”
Investment in sales and aftersales
Farizon’s flagship Park Royal dealership on London’s North Circular road represents a £1.3 million investment and also serves as the distributor’s UK headquarters.
The premises were adapted to accommodate large panel vans, with workshop ramps incorporating EV chargers and parts support backed by a UK warehouse in Peterborough.
V7E broadens the product rangeThe medium-sized V7E joins the larger Farizon SV, extending the range available to dealers serving fleet and business customers.
The 67kWh version appearing at Automotive Management Live is priced at £30,500 excluding VAT and offers a WLTP combined range of 204 miles.
Alongside its dealer network, Farizon provides nationwide maintenance, servicing and repair coverage for the V7E through the AA’s mobile technicians for four years. The model carries a five-year or 120,000-mile manufacturer warranty.
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