New aftersales marketing solution identifies the visits most likely to convert and be most profitable

During a pilot implementation, for a leading motor retail group that currently represents 14 volume and prestige brands, VoiceBox Intelligence analysed a sample of 4,007 leads and designated 1,185 as being most likely to convert. The resulting automated communications returned a 2.3-times rise in conversions and a 15% uplift in average revenue per visit.

VoiceBox Intelligence, which is unique in the UK motor retail sector, addresses a long-standing challenge for workshops in ensuring service bays are not only fully occupied but optimally profitable. It uses advanced AI functionality to process and interpret huge volumes of customer and vehicle data drawn from the retailers’ dealer management systems, cross-referencing it with OEMs’ service schedules and ad hoc maintenance actions.

The new solution, which forms a new part of TekCor4’s customer experience platform, VoiceBox CXP, features eight default contact plans that can be deployed and tailored individually for each rooftop or brand. The owners of those vehicles identified as needing jobs that are most likely to convert can be contacted either via tailored digital messages or a phone call, according to their personal preference.

Jacob Sullivan, Chief Operating Officer at TekCor4, commented: “Aftersales teams are under increasing pressure to improve workshop utilisation as well as maximise profit per booking, but these two demands can often pull in different directions. Those who are keenest to visit often aren’t necessarily the same as those likely to require higher value or more time-sensitive work. VoiceBox Intelligence finds the sweet spot and handles the customer outreach too, providing the reassurance that the right people are being contacted at the right time.

“As it’s driven by AI, the platform is always learning and adapting, meaning that trends don’t need to be identified by the aftersales teams; the platform will naturally pivot based on customer interactions.”

To find out more about VoiceBox Intelligence, including details about how to book a demo, visit: https://tekcor4.com/contact/