OS Invitational Charity Golf Day 2025
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Over £12,000 Raised by Motor Trade Suppliers and Dealer Partners in Inaugural OS Invitational Charity Golf Day
67 Degrees edges competitive Ryder Cup-style battle 10-6 against Octane Finance in record-breaking fundraising event for automotive charity Ben
The very first OS Invitational Charity Golf Day at The Dyke Golf Club in Brighton proved to be a resounding success on Wednesday 23rd July, with Team 67 Degrees claiming victory in a thrilling 10-6 win over rivals Octane Finance in a Ryder Cup-style team competition, while raising an incredible £12,510 for Ben - the automotive industry charity.
The eagerly anticipated charity event brought together dealer partners, affiliates, and industry professionals for an unforgettable day of competition while delivering outstanding fundraising results for Ben, which provides health and wellbeing support for everyone who works or has worked in the UK automotive industry.
Victory on the Course
Led by Captain Luke Stewart, Team 67 Degrees demonstrated both skill and determination throughout the day-long competition at the prestigious venue, with prime positioning in the picturesque Sussex Downs.
Despite fierce competition from Octane Finance, captained by Daniel Sams, the Brighton-based marketing agency's team maintained their composure in what proved to be a closely fought battle on the fairways.
Record-Breaking Fundraising Success
The event exceeded all expectations, raising a remarkable £12,510 for the charity Ben through a combination of generous corporate donations and creative fundraising activities.
Both companies made sizeable donations to the charity, complemented by on-course fundraising activities including mulligan card sales, a 50/50 raffle and a special auction featuring British Touring Car Championship hospitality tickets to witness British Touring Cars (BTCC) champion Tom Ingram (who also participated in the charity golf day) on the track.
Additional fundraising games were strategically placed throughout the 18-hole course, including a Ben-themed quiz and spin-the-wheel activities, ensuring participants could contribute to the worthy cause while enjoying their hillside round of golf.
Industry Support
The event was made possible thanks to generous support from a host of industry sponsors, including Leadly, We Are Fortis, Warrantywise, DealerGen, EnquiryLabs, Phyron AI, We Advertise Any Car, Dealerkit, Codeweavers, APLYiD, wefinanceanycar.com, Autotrader, The Compliance Guys, Haven House Children's Hospice, and Visitor Chat.
Partnership Strength
The successful charity golf event further strengthened the established partnership between 67 Degrees and Octane Finance, which began in 2022 with the launch of Octane's bespoke website by the specialist agency. Both companies share aligned values and a commitment to providing exceptional service to their automotive industry clients.
Laura Coleby, founder and CEO of 67 Degrees, commented on the event's success: "What an incredible day! The competitive spirit was fantastic, but the real winner was Ben and the automotive industry community. Raising £12,510 for such a vital cause exceeded all our expectations.
“The OS Invitational perfectly embodies the collaborative spirit that makes our industry so special. It was the ideal opportunity to bring together partners and clients for a cause that supports the people who drive our sector forward."
Dan Horner, Managing Director at Octane Finance, added: "While we may not have lifted the trophy this time, the day was an absolute triumph for everyone involved. The funds raised for Ben will make a real difference to people in our industry, and that's what truly matters. Congratulations to Luke and the 67 Degrees team – they played brilliantly, but we'll be back stronger next year!"
Daniel Sams, Team Octane Finance captain, reflected on the competition: "What a fantastic day of golf and an incredible cause to be part of. Leading the Octane Finance team was a privilege, and while the result didn't go our way, the real victory was bringing our industry together for Ben.
“The competitive spirit was exactly what we hoped for, and I couldn't be prouder of how our team performed. We'll definitely be back to reclaim that trophy!"
Luke Stewart, Team 67 Degrees captain, said: "Leading the team to victory was an honour, but seeing the automotive community come together for such an important cause was the real highlight. The standard of golf was exceptional, the competition was fierce, and the camaraderie was outstanding. We're already looking forward to defending our title next year!"
Ellen Plumer, Head of Awareness & Experience at Ben, who attended the event, praised the support received at the charity golf day: "It was wonderful to be part of such a successful day and to witness firsthand the incredible generosity of those who attended.
“Raising £12,510 through the OS Invitational is absolutely incredible and will directly change people's lives, helping them navigate challenges with their mental health, physical wellbeing, and financial difficulties.
“Events like this are vital in helping us continue our mission to provide support for life for automotive workers and their families when they need it most. Together, we will support people in our industry when they face life’s toughest challenges. We're incredibly grateful to both 67 Degrees and Octane Finance for choosing Ben as their official charity partner."
Looking Ahead
The success of the inaugural OS Invitational Charity Golf Day establishes it as what promises to become an annual fixture in the automotive industry calendar, combining competitive golf with meaningful charitable fundraising.
ENDS.
FURTHER INFORMATION
Media Contact:
Cheryl Humphreys, PR & Content Manager at 67 Degrees
Email: cheryl@67degrees.co.uk
Phone: 07593 442 217
For additional images, quotes or details relating to this press release, please contact the above.
NOTES TO EDITORS
Image Captions:
● Image 1 - Ellen Plumer (far left) and Jonathan Ramsay (far right) from the automotive charity, Ben, receiving a cheque courtesy of Daniel Sams from Octane Finance (middle left), and Luke Stewart from 67 Degrees (middle right). The £12,510 was raised from the first-ever OS Invitational charity golf day in Brighton.
● Image 2 - Team Octane Finance and Team 67 Degrees are joined by sponsors, proudly presenting a cheque to the automotive charity, Ben, for £12,510.
Further photos are available upon request.
About 67 Degrees:
67 Degrees is one of the UK's most exciting automotive marketing agencies, specialising in developing innovative websites, e-commerce solutions and digital marketing services exclusively for the automotive industry.
Founded in 2016, the company has grown from humble beginnings to become an award-winning agency based at Brighton City Airport in Shoreham-by-Sea. With over 300 dealer clients now trusting them with their digital presence, 67 Degrees has received countless awards and commendations at industry events, including an unprecedented eight consecutive wins as Website Provider for Independent Dealers at the Car Dealer Power Awards.
As a dedicated team of automotive creatives, 67 Degrees is perfectly positioned to transform the online presence of businesses operating within the motor trade, connecting clients to their online audience and converting browsers into buyers.
Website: www.67degrees.co.uk
Social Media:
● Facebook: @67degreesuk
● Twitter: @67degreesuk
● Instagram: @67degrees
● LinkedIn: 67 Degrees
● YouTube: 67 Degrees
About Octane Finance:
Octane Finance is a rapidly expanding car finance broker operating in the retail motor trade sector, providing cutting-edge vehicle finance solutions to consumers via a growing network of over 1,600 independent and franchised car dealers across the UK.
Based in Rayleigh, Essex, Octane Finance was established in June 2018, with founders bringing extensive industry knowledge within the franchised and independent car dealer market, as well as the consumer finance industry. Known as #TheDealersBroker, the company has built a reputation for exceptional customer service, reflected in over 2,000 five-star Trustpilot reviews.
In 2025, Octane Finance was recognised as the first-ever winner of the Finance Broker category at the Car Dealer Power Awards, cementing their position as a market leader. The company operates seven days a week and offers a comprehensive range of finance solutions from mainstream car finance to specialist services, including supercar and classic car finance.
Octane Finance is also proud to sponsor multiple British racing driver talent, including BTCC star Tom Ingram.
Website: www.octanefinance.co.uk
Social Media:
● Facebook: @OctaneFinance
● Twitter: @octanefinance
● Instagram: @octanefinance
● LinkedIn: Octane Finance
● TikTok: @octanefinance
● YouTube: Octane Finance
About Ben Automotive Charity
Ben is the charity dedicated to supporting the people of the automotive industry, providing health and wellbeing support for life for them and their family dependents. Ben delivers life-changing and often lifesaving support for those who are struggling or in crisis.
Ben supports individuals to navigate through life’s challenges, empowering them to make positive, lasting change. Ben works with people to improve their lives by enhancing their health and wellbeing through its free and confidential online and digital self-help, through its helpline, support and specialist services.
Ben’s support empowers automotive people to better manage their health and wellbeing, helping them to think well, feel well, live well and, in turn, work well. Ben’s provides tailored support, relevant to the needs of each individual, based on a wide range of support options available and addresses every aspect of a person’s life. For more information about Ben, visit www.ben.org.uk.
For further information, please contact:
Leila Moss-Kelly
Communications Lead, Ben
leila.moss-kelly@ben.org.uk
Direct dial: 01344 298 126
Social Media:
● Facebook: @BenSupport4Auto
● Twitter: @BenSupport4Auto
● Instagram: @BenSupport4Auto
● LinkedIn: Ben – Automotive Industry Charity
The OS Invitational Charity Golf Day was held on Wednesday, July 23rd, 2025, at The Dyke Golf Club in Brighton. All proceeds from the event were donated to Ben, the Automotive Industry Charity.