Self-service portal eliminates phone-based ordering, giving trade customers 24/7 access to stock, pricing, and order tracking

Pinewood.AI, the leading cloud-based full-service technology provider to automotive retailers and OEMs, has launched its Parts Trade Portal. The digital solution transforms how dealerships serve their trade customers by moving parts ordering away from a phone-based process to a comprehensive self-service platform.

The new portal allows trade customers to access real-time availability and pricing across all dealer stock types, place orders directly in the dealer's DMS (Dealer Management System), and track order status through to delivery. Trade customers can also view and manage their invoices through the platform.

The Parts Trade Portal fundamentally changes how dealers serve their trade customers. Instead of customers calling during business hours and waiting for staff availability, they now have instant access to the dealers' parts inventory, availability, pricing, and ordering capabilities. Further benefits of the portal include tailored pricing and order channels for each customer, all managed directly in the DMS.

By digitising the parts ordering process, dealerships can reduce staffing requirements for parts counter operations while providing trade customers with improved service availability and transparency.

Michael Browne, Head of Product at Pinewood.AI, said: "Traditionally, dealerships have required dedicated staff to handle phone calls from trade customers seeking to order parts. The Parts Trade Portal eliminates this bottleneck by providing trade customers with direct access to the dealer's inventory system. This creates efficiency gains for dealers while dramatically improving the customer experience for trade buyers."

Integrated within the Pinewood Automotive Intelligence™ Platform, the portal is available to all dealers using the system.

For more information, visit Pinewood.AI