Sales Partner Enters UK Automotive Market with Integrated Platform for Dealership Efficiency 

Sales Partner, the API-first digital platform built for automotive retail, has officially launched in the UK. Already trusted by a wide network of Mercedes-Benz dealerships, the platform replaces outdated workflows and siloed tools with a single, connected system, from lead generation to vehicle delivery. 

As UK dealers face increasing demands for speed, compliance, and operational clarity, Sales Partner offers a unified alternative to fragmented DMS setups. Combining CRM, and DMS capabilities, it helps dealer groups modernize their infrastructure without the disruption of complex migrations or long onboarding cycles. 

 

Built for Margin Control, ROI, and Operational Confidence 

Sales Partner enables dealer groups to run leaner and smarter operations with built-in tools that directly impact profitability and performance. Key benefits reported by dealership users include: 

• Improved marketing return on investment, through real-time lead tracking and conversion insights 

• Guaranteed no lost opportunities, thanks to SLA-based lead routing and centralized follow-up workflows 

• No margin surprises, with controlled discount approvals and offer transparency across locations 

• Improved operational performance, through streamlined processes and unified team visibility 

• Time saved in preparing for OEM audits and monthly reporting, with automated document generation and live dashboards 

• Maximized OEM bonuses, through better process adherence and compliance monitoring 

• Most productive salesforce, by eliminating double data entry and reducing time spent on admin 

• Proactive margin management, using granular reporting and offer-level profitability analysis 
• 99.9% uptime SLA and QA-tested rollouts with pilot dealers before deployment
• Modern, intuitive user experience validated with dealer groups
• API-driven migration with sandbox testing and automated data validation
• SLA-backed support with <1h response times, prioritising people over tickets

 

Through deep API integrations with manufacturers’ tools, Sales Partner ensures full alignment with OEM programs and reporting requirements — including Mercedes-Benz and other major networks. 

The platform covers the full dealership flow: new and used vehicle sales, stock and inventory, aftersales, quoting and approval chains, invoicing, and performance reporting. Implementation is rapid, with average onboarding completed in under 30 days. 

 

Proven Results in Dealer Group Operations 

"Sales Partner has replaced multiple tools with a single application that covers the entire sales flow – from stock management to the final invoice and delivery – as well as an integrated Lead Management System (LMS). We now have centralised visibility over all key business indicators, both operational and financial (consultant performance KPIs, stock turnover and ageing, collections and margins, etc.), along with accurate and rapid reporting for internal audits and OEM requirements."

• Daniel Dobre, National Sales Manager, Tiriac Auto

 

A Strategic Choice for a Changing Market 

Built for scalability and designed with APIs at its core, Sales Partner is engineered to help dealer groups grow smarter—not just bigger. With strong adoption across established Mercedes-Benz networks, the platform now enters the UK as a next-generation solution ready to serve dealership executives seeking control, simplicity, and sustainable growth. 

 

Availability and Contact 

Sales Partner is now available to dealership groups, OEMs, and technology partners across the UK. 

To schedule a live product demo or speak with a UK advisor, visit salespartner.app or contact: 

Felicia Barsan 
Co-Founder & CEO, Sales Partner Automotive
📧 felicia.barsan@salespartner.app 
📞 +40 757032304

 

About Sales Partner 
Sales Partner is an API-first, all-in-one platform for automotive dealerships, built to replace fragmented legacy systems with a seamless, connected flow. The platform integrates CRM, and DMS capabilities and is already trusted by leading Mercedes-Benz dealer networks. Sales Partner supports full-lifecycle digital retail, from lead intake to final invoice—simplifying operations and enabling faster, data-driven decisions.