In this video, Impel customers and executives share their insights on the transformative potential of AI from the NADA 2025 show floor. Impel's CEO Devin Daly discusses why 2025 will be the year of mass AI adoption within the automotive industry. He demystifies what true generative Automotive AI means, and showcases its immense power when implemented at scale.

Devin outlines Impel's vision of AI as the dealership’s "central nervous system," seamlessly managing the entire consumer lifecycle—from the initial vehicle inquiry to post-purchase engagement. The focus remains clear: AI drives deeper customer engagement, enables automotive retailers to achiee key performance metrics, and enhances the overall consumer experience.

The video highlights Impel's strategic acquisition of Outsell, a move that integrates retention marketing with transactional communication. This innovation empowers dealerships with data-driven insights to personalize interactions and elevate customer satisfaction.

The video also features testimonials from Impel customers, who discuss the tangible benefits of integrating Impel AI into their operations. From improving responsiveness to fostering stronger engagement, the technology is shown to enhance the experience for both dealership staff and their customers.

This is a must-watch for any dealership or OEM executive seeking to understand the future of AI in automotive. It offers a compelling look into how differentiated data sets and strategic integrations will shape the industry’s success in 2025 and beyond.