ELLA - The Automotive AI Company

Founded in 2020 and headquartered in the UK, ELLA is a purpose-driven AI company specialising in software tailored for the automotive industry. Our flagship suite, optimAIze®, delivers smart, scalable solutions designed to elevate performance across dealerships and manufacturers. From lead conversion and customer retention to operational efficiency, ELLA is redefining what’s possible with AI.

At ELLA, we envision a future where automotive businesses thrive through intelligent transformation. Our mission is clear:
To become the trusted AI partner and pioneer in business evolution within the automotive landscape—revolutionising through innovation, personalised solutions, and a relentless commitment to empowering businesses to reach their full potential.