Matthew Muilenburg
Chief Product Officer,
Impel
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11 November 2026
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11 November 2026
NEC, Birmingham
11 November 2026
NEC, Birmingham
The event was extremely well organised, with strong attendance from the moment doors opened. We were genuinely impressed by the level of interest at our stand, with the team busy presenting and networking right through to the end of the day.
It felt like the right mix of exhibitors and visitors to support our goal of raising brand awareness and shifting perceptions of our business. The feedback from our Exec team, sales team, and external partners was overwhelmingly positive, which made the decision to book again for 2026 an easy one.
The event provided an incredible platform for us to showcase our innovations in wheel refurbishment technology. Not only did we build valuable relationships across the industry, but we also signed a major deal with one of the attendees for a full semi-automated system, a milestone moment for our team.
Automotive Management LIVE has always been essential attendance for up to date information, best practice guidance, product innovation and networking.
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I strongly believe Automotive Management LIVE is the most important event of the year in the UK for automotive retailers and OEMs.
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Beyond the opportunity to listen and learn from the large array of speakers on the most pressing issues affecting retailers, Automotive Management LIVE is one of the very few opportunities in the calendar to meet and network with people from right across the industry.
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Thanks to everyone at AM for a fantastic experience at the NEC! The launch of our new product went amazingly well, with a concentrated group of potential customers providing plenty of sales, leads, and contacts.