Skip to main content

Attendees were able to step into the future of automotive retail with AION’s UK launch, live at the AM Showroom Spotlight zone.

AION's UK debut

AION’s UK debut at the AM Showroom Spotlight marked a major new EV brand entering the British market, backed by Guangzhou Automobile Group and Jameel Motors. The launch showcased AION’s first retail concept - a full-scale preview of how its showrooms will look and operate across the country. It underlines growing momentum in the UK’s shift toward electric vehicles and signals serious competition for established players.

In 2025, attendees gained

3-featuredimage
  • A fully-fitted showroom mock-up featuring AION’s latest EV models, giving you a hands-on feel for the brand’s aesthetic, customer experience and space planning.
  • Brand signage, display furniture, lighting treatments and digital elements - every detail designed to mirror the UK roll-out.
  • A chance to talk to AION’s UK team about network build-up, dealer proposition and launch timing ahead of customer deliveries in early 2026.

This wasn't just for car-buyers. If you’re a retailer, automotive-industry partner, or just keeping tabs on who’s going to survive/shine in the UK EV game, this spotlight was a must-visit.

Register your interest for 2026 to be updated first when similar launches are announced!